Destination branding through leveraging of technology: a case study conducted at southern heritage coast Barishal division of Bangladesh

The incessant advancement of technology and globalization has ushered cut thought competition among peregrination spot. Barishal, well-known for its cultural heritage and inborn beauty, has vast propensity to emerge as an ensuing tourism hub. Anyway, effective destination branding popularizes a strategic approach that integrates technology, green tourism practices and stakeholders’ cooperation. This article explores the way for technologically tracking like Geographic Information Systems (GIS), digital marketing, and balanced tourism platforms, which may be utilized to increase the branding and advancement of Barishal as a premier tourist destination for the world travelers.

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