The purpose of the study was to determine the prospects of late jute seed (LJS) production at farmers` level. Prospects were determined on the basis of farmers` willingness to produce LJS. This study also explores the relationships between willingness of late jute seed production and farmers` selected characteristics. Data were collected by using interview schedule from a sample of 218 LJS growers through random sampling of Sirta, Paranganj, Kushtia and Khagdahar unions under Sadar upazila in Mymensingh district during April 2013 to July 2013. The selected fourteen characteristics of the respondents were considered as independent variables while prospects of LJS production was the dependent variable. The willingness score of the respondent ranged from 0-64 against the possible range of 0-100 with an average of 25.74 and standard deviation 13.33. More than half of the respondent showed medium willingness while 36.23 percent showed low and         11.93 percent high willingness in LJS production. Among the characteristics of the respondents year of schooling, farm size, area under jute cultivation, annual household income, extension contact, knowledge on seed and LJS, production orientation, organizational participation, training exposure, decision making ability, innovativeness and risk orientation were significantly correlated with their willingness of LJS production. Knowledge on seed and LJS, training exposure, risk orientation and extension contact also had significant contribution. Forty three percent of the total variation in willingness was explained by these four predictors.

Key words: Prospects, Late Jute Seed, Willingness